A COMMITMENT TO REVOLUTONStories of our work
We love solving problems.
When our clients bring us problems, we get excited. And then we start designing solutions. Here are some examples.
HOW CAN WE COMMUNICATE WITH 20,000 STORES AROUND THE WORLD?
Our client needed to coordinate an ambitious new consumer tech product launch with more than 20,000 retail partners. Each partner required product marketing and merchandising guidelines customized for its particular store location and layout.
How we helped
We worked with our client to understand what information their retail partners needed and how they preferred to receive it.
We designed and produced highly visual global documents that make complex instructions easy to follow.
We designed an automated process for generating, routing, and delivering tens of thousands of product marketing and merchandising guidelines, including planograms and visual merchandising instructions.
HOW CAN WE MARKET TO PEOPLE WHO HATE MARKETING?
Our client needed to reach mid-level IT managers in a variety of technical specialties, including IT operations and security. This audience has little patience with extraneous communications or what they perceive as “marketing fluff.
How we helped
CONTENT STRATEGY AND DEVELOPMENT
We worked with our client to develop a content marketing program structured around a low-fluff, technical storyline. We identified and scoped a series of high-value assets, including technical white papers and concise ebooks. We then wrote and designed the assets in our client’s brand voice and style.
We wrote emails for each asset that invited prospects to download them and included links to related assets, such as free webinars and videos.
This program has generated 100 qualified leads to date and counting.
HOW CAN WE INTRODUCE A REVOLUTIONARY PRODUCT IN TWO MINUTES OR LESS?
Our client needed to generate excitement for a new, technically nuanced product and reach a broad audience including press, analysts, consumers, and businesses. And they had to do it in a crowded space at CES.
How we helped
Starting from five technical use cases, we developed an entertaining yet informative storyline for a two-minute video. Because their event space would be noisy, we suggested the video behave like a silent movie. We fleshed out the concept with a script and core visuals.
STORYBOARDING AND PRODUCTION
To help our client visualize the video from end to end, we built a detailed storyboard mapping out motion graphics for each scene. It showed how branded characters would interact with the product.
The video drew press coverage at CES, and average watch time on the company website was an amazing two minutes. (By the way, we have created CES launch videos for this client for the past three years.)
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